ISO pop corn -1st human designed pop corn (exhibition, 2007)

The ‘perfect’ pop corn is created with a 3D software and 'imported' as prototype into the real world through the interaction of graphic design, still images, music, video and the application of elements from the advertising industry.

ISO Pop Corn - 1st Generation human designed pop corn from Sneja_D on Vimeo.

This video sequence shows the video installation "ISO pop corn - 1st generation human designed pop corn" which is composed by:
- the billboard announcing the arrival of a new product, the 'perfect' pop corn
- the 40'sec video promotion clip celebrating and glorifying the human creation, intensified by the aria of A. Vivaldi , « RV 627: Aria (Larghetto): Resplende, Bella» mixed with a techno beat.
- the prototype of the perfect popcorn - a 3D print or model - displayed in the middle of the room

ISO pop corn 40' promo clip , by Sneja_D, (2007)

ISO Pop Corn- 1st generation human designed pop corn (2007) from Sneja_D on Vimeo.

This video sequence is part of the video art installation "ISO pop corn - 1st generation human designed pop corn".

ISO pop corn refers to the shelves in our supermarkets displaying almost perfectly shaped and resized fruits and vegetables that one could think that they are illustrations. Reality is reshaped according to our representations and esthetic considerations.

ISO popcorn is about :
- the application of ISO standards in almost every domain in our life
- the growing power of the food industry and the current biotechnological practices

The prototype has entirely been developed with a computer. It is a digital file that allows to recreate and multiply the object in different sizes while keeping the same proportions.