ISO Pop Corn- 1st generation human designed pop corn (2007) from Sneja_D on Vimeo.
This video sequence is part of the video art installation "ISO pop corn - 1st generation human designed pop corn".
ISO pop corn refers to the shelves in our supermarkets displaying almost perfectly shaped and resized fruits and vegetables that one could think that they are illustrations. Reality is reshaped according to our representations and esthetic considerations.
ISO popcorn is about :
- the application of ISO standards in almost every domain in our life
- the growing power of the food industry and the current biotechnological practices
The prototype has entirely been developed with a computer. It is a digital file that allows to recreate and multiply the object in different sizes while keeping the same proportions.
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